Adidas Pillar Wrap Led wall

Adidas is a global leading brand having its retail presence all across the globe. With its new store opening at Ambience Mall, the brand VM team thought to use some cluttered breaking solution and hence planned to better utilize the pillar, adjacent to the store-front, for the in-store marketing communication.

Objective:

Adidas is a global leading brand having its retail presence all across the globe. With its new store opening at Ambience Mall, the brand VM team thought to use some cluttered breaking solution and hence planned to better utilize the pillar, adjacent to the store-front, for the in-store marketing communication.

The idea came up of column wrap; not printed, rather dynamic solution to display the brand story.

But, the challenges which they perceived were- the odd screen size, customized fabrication work and integration with their globally used CMS system.

After their rigorous search for the customized LED solution provider, they finally made a way to Digitos Technologies.

Solution:

Digitos team went through the project brief, created fine-pitch LED solution; fabricated in own manufacturing unit, and got it installed by in-house experienced professionals on site, with end to end project management.

The integration with brand’s existing CMS was just a little challenge for Digitos, because till this project Digitos had used its own CMS system to manage the contents. However, it couldn’t stop the Digitos way, the expertise stood along, and the integration was successfully done.

Result:

With Digitos bright and dynamic display solution, the brand is able to pull more walk-ins and create a long lasting memory on shoppers mind.

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