Understanding dynamic digital signages

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Understanding dynamic digital signages
If you walk down the street or into a mall or store, you are bound to come across digital signage of some sort. Whether it is interactive maps or announcements about sales, digital signage is prevalent in our daily lives. And it definitely attracts our attention. No matter what we are doing, strolling or stuck in traffic, these displays catch our eye. The displays grab even more attention when they come alive – with light, color, and sound – dynamic content. In this article, we delve deeper into understanding dynamic digital signages.

What is Digital Signage

Digital signage is an interactive tool for communication. It enables the broadcast of multimedia content in real time. Images, videos, animated messages, text, social media content, and websites are some of the examples of the content that can be broadcasted with digital signages. The display screens or screen walls, whatever they may be, can be located inside or outside, based on convenience and effectiveness.

Dynamic Digital Signage

Now that we know what digital signage is, the next thing to understand is dynamic digital signage content. It is possible to have static material on digital signage but sometimes, it becomes necessary to have dynamic content.
Contrary to popular belief, dynamic content does not just mean video content. Any content that can change and update automatically based on certain predefined conditions, can constitute dynamic digital signage content. For instance, the displays that show departures and arrivals of planes and trains do not have any video, but they still display dynamic content.

Benefits of dynamic digital content

Using dynamic digital content in signage has many benefits. Here we list some of them:

  • Higher engagement: Dynamic digital signage content maximizes engagement. The interactive displays attract more people.

  • Conditional playback: Dynamic content can change based on certain ‘if’ conditions. For instance, on some roads, signs are used to display the speeds of moving cars, and displaying icons based on whether they are going over the speed limit or not.

  • Real time social media and news integration: Dynamic signage can be used to display activities going on online. For instance, posts with a certain hashtag could be displayed as part of a marketing campaign. Alternately, news related to a certain place could be displayed as well. This could keep people informed about happenings in the area.

Dynamic digital signages can positively enhance your brand and business value. With Digitos, you get access to all kinds of digital displays.

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